Bar L’Etabli window Rue de l’Ecole-de-Médecine 3, 1205 Geneva
Blah Blah Blah – Trojans collective
Blah Blah Blah refers to the replacement of words that are repetitive or redundant, those that are never uttered. It also refers to the 85% of data that is stored but never used.
The opacity around data storage fuels a paradox between the large amount of unanalyzed information and the unknown physical space these storage centers occupy. This data creates a need for physical space that has nothing to do with the abstract, matterless idea of the Cloud. On the contrary, Data Centers are often geometric buildings, without openings, opaque, just like the information they host. They are built in unoccupied areas such as the deserted fields of Switzerland or more often in the cold spaces of the North Pole.
Blah Blah Blah is an installation that critically addresses the contradictions that lie in storing this data. Using a system of motion sensors, the lights and noise emanating from the installation increase as the viewer gets closer to the work, giving the impression of a divine summoning. Visitors affect the space by their mere presence. Blah Blah Blah exposes our involuntary contribution to the data collection system. Every time we enter a website, click a button or send a message, our data is retained and becomes part of the digital body of unproductive information. In the installation, it is the bodies of the spectators that activate this mechanism.
About Trojans Collective
Trojans Collective is an international design group based in Geneva formed by Jeanne Pasquet, Netillo Rojas, Jessica-Maria Nassif, and Helena Bosch Vidal. They navigate around three main axes of work: spatial installation, graphic communication, and film. A diverse body of skills that they activate by working collectively. In their practice, they aim to expand the design field through experimentation and research. Their projects carry both a common understanding of the design field and a shared way of understanding our reality. They are embedded in a generation that questions the systematic instability that has shaped their world.